About Us



Visions4Health has supported clients with market access challenges, ensuring they are successfully engaging with and adapting to the changing healthcare environment.

Our approach is to take a holistic view of the healthcare system, enabling the life sciences industry to navigate and translate the complex challenges its customers face when shaping an effective market offer.

Visions4Health draws on a diverse skill base and over 150 years of combined healthcare and industry experience. Our core team also comprises subject matter experts and senior advisors who enable us to provide insight-driven and tangible market access consultancy.

This is further strengthened by a network of clinical and non-clinical NHS professionals who support the advice we provide to the life science industry.  We always select the right combination of talent to meet your needs.

Meet the team

Sabina Syed

Founder & Managing Director

More about Sabina

Sabina established Visions4Health in 2007. She has over 25 years of experience in healthcare – in the NHS, pharmaceuticals and healthcare consulting. Sabina is passionate about supporting the shift of the life sciences industry to a ‘health systems approach’ to business, co-producing patient solutions with budget holders to enable access and uptake of innovations. Sabina is proud of Visions4Health’s recognised track record as an implementer of customer-focused approaches, supporting clients to navigate strategic and organisational access and uptake challenges

Mo Nazir

Non-Executive Director

More about Mo

Mo Nazir has worked in healthcare for over 30 years in a career that has spanned working in senior role in NHS commissioning, independent sector provider and pharmaceutical industry organisations. He is currently an Angel investor and is working with a number of healthcare service and digital health start-ups.

Mo is passionate about making a difference to patient care and looking at new ways to bring together organisations to deliver innovation in front line clinical care 

Roshani Perera

Commercial Director

More about Roshani
Roshani is an established healthcare management consultant with over 20 years’ experience working within Life Sciences, and across the NHS and charitable sectors. Having run her own consultancy over the last nine years supporting big pharma as well as healthcare start-ups, she brings considerable experience of helping clients bring innovative medicines and technologies into the UK and European markets. Roshani is also a Non-executive Director for the Kent Surrey Sussex Academic Health Science Network and a Trustee for the charity Tackle Prostate Cancer.

Sharon Driver

Client Engagement Director

More about Sharon
Sharon brings substantial experience developed in the pharmaceutical industry through a variety of inhouse roles in market access, marketing and sales and having operated at Board Director level. Her expertise encompasses a diverse range of specialist-led therapy areas, primary care services and public health priority areas (e.g. vaccines). Sharon’s combined knowledge of the NHS health outcomes agenda and understanding of value-based modelling, allows the development of effective value propositions for medicines, medical devices and vaccines. Sharon graduated in biochemistry and holds an MBA specialising in information management.

Zak Siddiqui

Senior Consultant

More about Zak

Zak brings 15+ years of commercial experience in the pharmaceutical industry, working closely with key stakeholders, including scientific experts. Most recently, as Disease Area Leader with portfolio responsibility at Novartis, Zak led the haematology marketing team with responsibility for its overall strategic direction and operational delivery. She was also on the Haematology Business Franchise Board. Prior to this, at GSK, Zak held multiple commercial roles across a number of therapy areas including oncology, respiratory and vaccines, straddling strategic and tactical roles at both the global and country level.

Maria Krystallidi

Senior Consultant

More about Maria

Maria is a committed and driven individual with over 17 years of experience in Healthcare, Market access and Commercial roles. Having successfully completed a variety of complex projects in key NHS hospitals and launching new medicines into the market.

Maria has extensive experience and knowledge in various therapy areas especially in Oncology, Rheumatoid arthritis, Diabetes, Dermatology, Ophthalmology, Gastroenterology, Bariatrics and Aesthetics She is passionate and dedicated in delivering excellent services in the outcome of her projects always paying attention in acting in the best interest of the client and the patients.

Possessing a deep understanding of the NHS, she is a valuable source of knowledge to the pharmaceutical industry. Maria’s was also a forerunner in the implementation of the digital agenda in the private sector.

She brings an immense amount of industry insight and expertise in developing and setting up multi-specialty clinics due to her previous successful exposure. Maria is a natural collaborator and problem solver, who thrives working across various groups.

Chiara Charkham

MarComms & Operations Lead

More about Chiara
With two decades experience in creative healthcare communications, Chiara brings a breadth of experience in delivering PR and marketing campaigns for both prescription and OTC medicines within the UK and global markets. At a time where omni-channel approaches to enhance payer engagement is a business imperative, Chiara can ensure we build impactful payer communication solutions for clients.

Fiesa Henstock

NHS Networks & Governance Lead

More about Fiesa
Fiesa is a registered pharmacist with a diploma in Prescribing Sciences and an MSc in Business Management. She has 10 years’ experience in Medicines Management, including 7 years as Head of Medicines Management for a PCT. She is currently the Superintendent Pharmacist of a small community pharmacy chain. Fiesa also has valuable qualitative market research experience within private and public sectors, as well as experience in advising the pharmaceutical industry from a NHS payer and policy-maker perspective.

Amanee Ekbal


More about Amanee
Amanee graduated from University College London with an MSc in International Public Policy, equipping her with an excellent understanding of policy research. Her research projects included focusing on healthcare policy in countries within the Middle East, using quantitative and qualitative methods. Alongside her studies, she had the opportunity to gain experience in delivering market research.

James Prior


More about James
James is a recent graduate from the University of Kent with a BA in English Literature. His experience includes over 3 years contracting for pharma consultancies, with a particular focus on business data and analytics, as well as an intern placement at a large pharma company.

Molly Power

Finance Manager

More about Molly
Molly joined Visions4Health in 2017 and is responsible for the company finances. Molly is a qualified bookkeeper and enjoys working closely with the team, our clients and external suppliers.

Lisa Jamieson

Senior Advisor

More about Lisa
Lisa is a registered pharmacist with an MSc in clinical pharmacy and has over 20 years of NHS experience. She has worked in community pharmacy, general practice, primary care pharmacy management, planned care clinical commissioning and academic research roles. Lisa has extensive experience of medicines management, GP prescribing advice, primary/secondary care interface prescribing support, NHS healthcare policy, commissioning and market access strategy insights, research, education, training and medical writing. As a pharmacist who also has an MSc in nutritional medicine, Lisa is somewhat uniquely placed to advise on the use of both nutrition and pharmaceuticals in the prevention and management of illness and disease.

Dr David Cunningham

Senior Advisor

More about David
For over 20 years David has covered numerous roles within the NHS, the Department of Health, large pharmaceutical companies and consultancy organisations. He has had roles as a practicing physician in internal medicine and medical oncology, a strategy analyst and as a commissioner, where he covered contract negotiation and management, clinical governance and pharmaceutical access. This wealth of experience and insight, along with significant accomplishments, enables him to provide hugely valuable strategic consultancy to our clients.

Conor Burke

Senior Advisor

More about Conor
Conor is an independent consultant building bridges between NHS systems and providers, innovators, health-tech companies, pharmaceuticals, and investors to help transform the delivery of health and care. He is a former NHS leader who he began his career as an Occupational Therapist and then NHS manager in London. Until 2018 he was CEO of Barking & Dagenham, Havering and Redbridge CCG where he led a series of a major performance, quality and financial turnaround initiatives. He has recently been appointed as CEO of Urgent Health UK and is a Non-Executive Director for Herts Urgent Care.

Duncan Petty

Senior Advisor

More about Duncan
Duncan has worked for the NHS over 35 years in hospital and general practice and also in teaching and research roles at the Universities of Leeds and Bradford. His interest has always focused on the safe and effective use of medicines and especially how to change behaviours to have good medicines used and to stop using less appropriate ones. In hospital he was a formulary pharmacist and secretary of the Leeds General Infirmary Drugs and Therapeutics Committee. In primary care he was one of the first Pharmaceutical Advisor with responsibilities for improving prescribing in general practice. His University research focused on repeat prescribing, deprescribing, implementation of guidelines and the role of pharmacist in general practice. His PhD studied the effects of pharmacist-led clinical medication review in general practice. On the back of this research he founded a company Prescribing Support Services which was an early implementer of general practice clinical services. In 1998 he helped set up the Primary Care Pharmacy Association (PCPA) to develop the role of pharmacists in general practice. He is currently a member of the English Board of the Royal Pharmaceutical Society and a non-executive director of a GP federation.

Core Values

At Visions4Health, our values reflect who we are as a team and define our approaching to working with our clients.


Supporting others, valuing diversity and always dependable


Engaging the right people and expertise to achieve greater success


A trusted partner operating in an honest, ethical and responsible way


Passionately delivering quality for customers, grounded in our expertise and foresight


“Visions4Health were commissioned to support us on 3 projects on behalf of our clients, all of which were delivered on time and to a high quality. Their depth of market insight and bespoke solution-orientated approach make them a formidable resource for both our clients and us. I would not hesitate to recommend them.”

Top 5 Pharma Company

Director, Market Access and Service Innovation

“Working with Visions4health enabled us to move towards improving stakeholder engagement, market proposition and communications.”
Top 5 Pharma Company

Commercial Operations Director

“My experience of Visions4Health has been entirely positive. Visions4Health provided creative solutions to really build both the knowledge base of our key sales/marketing personnel but also the strength of the core brands strategic plans.”

Top 5 Pharma Company

Business Planning Manager

“It has been an absolute pleasure to work with the team on our project. Their detail, knowledge and professionalism were outstanding, really look forward to working with in future.”
Top 5 Medical Device Company

Market Development Manager

“I have been using Visions4Health services for more than 4 years. They have supported us on numerous market access and payer engagement solutions and have supported us extensively on access excellence capability programmes to ensure our staff are equipped to engage with payers effectively. They have strong market access insights, a personable approach with clients, seek to understand what we are trying to achieve and deliver solutions that we are highly satisfied with. I would not hesitate to recommend them.”

Top 5 Pharma Company

Senior Brand leader

“Working with Visions4Health enabled us to move towards improving stakeholder engagement, market proposition and communications. Time was taken to understand the organisations objectives, and appropriate challenge was given to help develop the strategy to enable the development of robust plans. Visions4health demonstrate a strong level of commercial acumen, offer a personalised service and become a true partner in helping organisations to compete effectively.”

Top 5 Pharma Company

Commercial Operations Director

“We recently challenged Visions4Health with supporting our team to deliver an ambitious and unique event across the whole of our UK business. They were professional, creative, supportive and enthusiastic and ultimately achieved everything we asked from them. I think they are the only agency that could have made this event happen and the response from the delegates has been fantastic.”
Top 5 Pharma Company

Marketing Manager

Join Us

Now that you have learnt a little more about us, our values and the work we do, if you think you would be a good fit at Visions4Health, we would love to hear from you. We are always eager to meet new talent! Our open positions can be viewed on LinkedIn or in Latest News, and speculative CVs can always be emailed to jobs@visions4health.com. We look forward to hearing from you.


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