Our approach is to take a holistic view of the healthcare system, enabling the life sciences industry to navigate and translate the complex challenges its customers face when shaping an effective market offer.
Visions4Health draws on a diverse skill base and over 150 years of combined healthcare and industry experience. Our core team also comprises subject matter experts and senior advisors who enable us to provide insight-driven and tangible market access consultancy.
This is further strengthened by a network of clinical and non-clinical NHS professionals who support the advice we provide to the life science industry. We always select the right combination of talent to meet your needs.
Meet the team
Founder & Managing Director
More about Sabina
Sabina established Visions4Health in 2007. She has over 25 years of experience in healthcare – in the NHS, pharmaceuticals and healthcare consulting. Sabina is passionate about supporting the shift of the life sciences industry to a ‘health systems approach’ to business, co-producing patient solutions with budget holders to enable access and uptake of innovations. Sabina is proud of Visions4Health’s recognised track record as an implementer of customer-focused approaches, supporting clients to navigate strategic and organisational access and uptake challenges
More about Mo
Mo Nazir has worked in healthcare for over 30 years in a career that has spanned working in senior role in NHS commissioning, independent sector provider and pharmaceutical industry organisations. He is currently an Angel investor and is working with a number of healthcare service and digital health start-ups.
Mo is passionate about making a difference to patient care and looking at new ways to bring together organisations to deliver innovation in front line clinical care
More about Helen
Helen has over 30 years’ experience in the pharmaceutical industry, holding senior UK, European and Global roles in large international pharmaceuticals companies, including Procter & Gamble and Novartis. She is also a qualified Executive Coach. Her past Corporate roles encompassed Clinical Research, Medical Affairs, Policy, Sales & Marketing, but for the past 11 years Helen has focused on Patient Access. Additionally, Helen has a decade of Board experience and has accumulated significant expertise in strategic planning and operational excellence from overseeing over 15 product launches.
Helen is Director of the Keddie Consultancy & Coaching business. She supports smaller companies in a Non-Executive Director (NED) or Strategic Advisor capacity, charities through her Trustee work and individuals through Executive Coaching.
More about Roshani
Client Engagement Director
More about Gemma
Gemma has 15 years’ experience in the commercial sector, central government and the NHS. Working within the NHS, she led and managed medicines optimisation programmes, implemented innovation programmes together with industry, supported the introduction of new products to market as well as curating two TED talks at TEDxNHS. Gemma has also worked with the start-up and investment community in the healthcare sector, both in the UK and internationally. She is particularly interested at the interface of life sciences, the NHS and digital health.
More about Jonny
Jonny brings over 10 years of experience to Visions4Health from work across the NHS and third sector in policy, strategy, and management roles. This includes six years at NHS England, where he most recently worked in the Accelerated Access Collaborative. Jonny is passionate about the role of innovation in improving care for patients, and has expertise in health innovation policy, population health management and adoption of new medicines. Prior to NHS England he worked in policy and public affairs for national charities and at local government level.
More about Lisa
Dr David Cunningham
More about David
More about Zak
Zak brings 15+ years of commercial experience in the pharmaceutical industry, working closely with key stakeholders, including scientific experts. Most recently, as Disease Area Leader with portfolio responsibility at Novartis, Zak led the haematology marketing team with responsibility for its overall strategic direction and operational delivery. She was also on the Haematology Business Franchise Board. Prior to this, at GSK, Zak held multiple commercial roles across a number of therapy areas including oncology, respiratory and vaccines, straddling strategic and tactical roles at both the global and country level.
More about Anveer
Anveer has 10+ years of experience working in the NHS, Government and life sciences sectors. Her role as clinical pharmacist in primary, secondary care and Department of Health and Social Care has laid the foundation of her knowledge of disease areas and therapeutic pathways, as well as her in-depth understanding of NHS frameworks and services. Anveer’s passion for life science and drug development led her to completing a Masters in Health Economics and Policy in 2020. Her most recent roles in Market Access and Health Economics and Outcome Research have given her the opportunity to develop a broad understanding of the process and methodology required to support the pre-launch of new drugs in various markets.
MarComms & Operations Lead
More about Chiara
NHS Networks & Governance Lead
More about Fiesa
More about Natalia
Natalia graduated from the University of Warwick with an MSc in Medical Biotechnology and Business Management. Along with a BSc in Biomedical Science, this has given her an in-depth understanding of the life science and healthcare industry. It also offered her the opportunity to gain a range of experience, including collaborating and advising an academic on a business plan to implement their medical device into the market. Natalia has also worked as a Healthcare Assistant, which further consolidated her interest in patient-centred innovation and improving health inequality.
More about Molly
More about Conor
Senior Advisor – Rare Disease
More about Nicola
Nicola was previously an active member of the ABPI – chairing the ATMP working group during 2021; a member of their Value and Access group and supporting various government affairs and communications initiatives. For the last six years she has worked closely with the Cell and Gene therapy catapult in the UK, and since January 2023 sits on the ethics subgroup of the International Society of Cell and Gene therapy and is a member of ATMP Engage.
More about Sharon
More about Duncan
At Visions4Health, our values reflect who we are as a team and define our approaching to working with our clients.
“Visions4Health were commissioned to support us on 3 projects on behalf of our clients, all of which were delivered on time and to a high quality. Their depth of market insight and bespoke solution-orientated approach make them a formidable resource for both our clients and us. I would not hesitate to recommend them.”
“My experience of Visions4Health has been entirely positive. Visions4Health provided creative solutions to really build both the knowledge base of our key sales/marketing personnel but also the strength of the core brands strategic plans.”
“I have been using Visions4Health services for more than 4 years. They have supported us on numerous market access and payer engagement solutions and have supported us extensively on access excellence capability programmes to ensure our staff are equipped to engage with payers effectively. They have strong market access insights, a personable approach with clients, seek to understand what we are trying to achieve and deliver solutions that we are highly satisfied with. I would not hesitate to recommend them.”
“Working with Visions4Health enabled us to move towards improving stakeholder engagement, market proposition and communications. Time was taken to understand the organisations objectives, and appropriate challenge was given to help develop the strategy to enable the development of robust plans. Visions4health demonstrate a strong level of commercial acumen, offer a personalised service and become a true partner in helping organisations to compete effectively.”