Visions4Health creates impactful value propositions as well as health system and payer engagement programmes that help commercialise your product and services to benefit patients. Our Value Proposition Framework outlines our approach to structuring and refining your brand’s value proposition.
Financial implications for the patient, healthcare system and population.
Guidelines and standards, e.g. NICE, patient outcomes, and experience.
System targets, e.g. waiting times, survival outcomes, and hospitalisation.
Impact on capacity and demand, workforce, pathway implications, etc.
Within this framework we work through a sequential process that starts with understanding the market through to developing a value proposition for the target customer:
The process is designed to sit within business planning, and we work closely with members of our trusted Networks4Health community to validate and strengthen the value proposition narrative, ensuring it delivers maximum impact.
Some of our recent work includes:
Development of value propositions to aid prescribing and financial decision making for innovative and established treatments in the areas of asthma, COPD, emergency medicine, hepatitis C and multiple sclerosis
Development of above brand value narratives to demonstrate client activity and thought leadership in the areas of digital health, population health management, addressing health inequalities, supporting NetZero and sustainability ambitions.
Creating impactful messages (written and visual) that highlight the burden of disease and unmet-need in a range of therapy areas.
Some recent examples showcasing Vision4Health’s value communications offer.
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