Dr David Cunningham

Dr David Cunningham

David brings a wealth of experience and insight to Visions4Health. For over 25 years he has held numerous roles within the NHS (both clinical and non-clinical), the Department of Health, large pharmaceutical companies and consultancy organisations.

David has a wealth of experience and insight, along with significant policy accomplishments, enabling him to provide hugely valuable strategic consultancy to our clients. For over 25 years David has held numerous roles within the NHS, the Department of Health, large pharmaceutical companies and consultancy organisations. He has had roles as a practicing physician in internal medicine and medical oncology; a strategy analyst for national government; and as a commissioner, where he covered contract negotiation and management; pathway redesign; clinical governance and pharmaceutical access.

He is also a member of EUreccA 2025, a European think tank and stakeholder forum of academics, policy and payer experts which has published papers on the use of Real World Evidence at an HTA setting (Value in Health 2023) and was a member of many working groups, including reducing health inequalities (co-chair) and the use of innovative contracts to improve access to new innovative medicines.

More Team Members

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Ben is a successful market access professional, bringing over 25 years’ pharmaceutical industry experience to Visions4Health. He has extensive experience at UK/EU level, managing national tenders, HTAs and pricing and reimbursement for multiple products.
Molly Power
Molly has been overseeing the Vision4Health finances since 2017. 
Teni joined Visions4Health from the medical communications sector, where she built a strong foundation in client services and digital marketing. She completed an MSci in Immunology, and brings a unique blend of scientific insight and strategic creativity to market access, helping deliver innovative, data-driven campaigns that resonate with diverse audiences.
Fiesa Henstock
Fiesa is one of the longest serving members of Visions4Health. Since the very beginning she has been driving and managing our trusted Networks4Health community, as well as leading on governance. She is also a registered and practicing community pharmacist.
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