Dr David Cunningham

Dr David Cunningham

David brings a wealth of experience and insight to Visions4Health. For over 25 years he has held numerous roles within the NHS (both clinical and non-clinical), the Department of Health, large pharmaceutical companies and consultancy organisations.

David has a wealth of experience and insight, along with significant policy accomplishments, enabling him to provide hugely valuable strategic consultancy to our clients. For over 25 years David has held numerous roles within the NHS, the Department of Health, large pharmaceutical companies and consultancy organisations. He has had roles as a practicing physician in internal medicine and medical oncology; a strategy analyst for national government; and as a commissioner, where he covered contract negotiation and management; pathway redesign; clinical governance and pharmaceutical access.

He is also a member of EUreccA 2025, a European think tank and stakeholder forum of academics, policy and payer experts which has published papers on the use of Real World Evidence at an HTA setting (Value in Health 2023) and was a member of many working groups, including reducing health inequalities (co-chair) and the use of innovative contracts to improve access to new innovative medicines.

More Team Members

Learn more about our experienced staff

Sabina Syed - Founder and Managing Director
Sabina established Visions4Health in 2007. She has over 25 years of experience in healthcare – in the NHS, pharmaceuticals and healthcare consulting.
Roshani is an established healthcare management consultant with over 20 years’ experience working within life sciences, and across the NHS and charitable sectors. She joined Visions4Health in 2021 as Commercial Director
Gemma Gerzon
Gemma brings 15 years’ valuable experience to Visions4Health, with her background in the NHS, central government and the private health insurance market. Her specific interests lie in digital health technologies and the mainstreaming of genomics
Jonny Savage
Jonny joined Visions4Health from NHS England in 2023. He brings over ten years of experience working in policy, strategy and adoption of health innovation.
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