Case Studies

Digital Health Mapping to Inform Company Strategy

Conducting a market analysis of the UK digital health landscape.

Client Challenge

A pharmaceutical client wanted to receive a complete analysis of the UK digital health market to inform their company-wide digital strategy and drive cross-franchise collaboration.

Our Solution

Visions4Health developed a detailed, analytical report that could be easily shared internally among the relevant business units. Thorough desk-based research utilising Visions4Health’s proprietary D-CODE methodology focused on the following areas:

Health tech trends and key drivers in the UK
Investment trends and priorities for spend
Impact of COVID-19 and Brexit on the digital health landscape
Direct life science competitor activities in this landscape
Key stakeholders driving the digital agenda and their priorities

Outcomes

The comprehensive report comprised:
Recommendations and the “so what” for the company
Executive summary to use with internal and external audiences
A 1-slide summary infographic

The report was used to support internal cross-department engagement and understanding of the market.

Find out more about our strategic market access consultancy services or get in touch to discuss your digital health strategy.