Our Team

Visions4Health has a diverse mix of market access experts with lived experience from clinical practice, academia, the NHS and life sciences.

Our team of market access experts comprises clinicians, commissioning pharmacists, public health specialists, patient advocates, NHS Board members, policy shapers and sales and marketing professionals. Plus, our trusted Networks4Health community and Healthcare System Council provides a real-world lens that further strengthens our offer to the life sciences industry.

Core Team

Sabina Syed - Founder and Managing Director
Sabina established Visions4Health in 2007. She has over 25 years of experience in healthcare – in the NHS, pharmaceuticals and healthcare consulting.
Roshani is an established healthcare management consultant with over 20 years’ experience working within life sciences, and across the NHS and charitable sectors. She joined Visions4Health in 2021 as Commercial Director
Gemma Gerzon
Gemma brings 15 years’ valuable experience to Visions4Health, with her background in the NHS, central government and the private health insurance market. Her specific interests lie in digital health technologies and the mainstreaming of genomics
Jonny Savage
Jonny joined Visions4Health from NHS England in 2023. He brings over ten years of experience working in policy, strategy and adoption of health innovation.
Lisa has been a registered pharmacist since 1995. She brings over 25 years of experience in pharmacy, commissioning and healthcare consultancy to Visions4Health.
Dr David Cunningham
David brings a wealth of experience and insight to Visions4Health. For over 25 years he has held numerous roles within the NHS (both clinical and non-clinical), the Department of Health, large pharmaceutical companies and consultancy organisations.
Zak Siddiqui
Zak has over 20 years of commercial experience in the life sciences and healthcare consultancy sectors, navigating global and county-level landscapes as well as research and development spheres.
Chiara Charkham
Chiara has two decades experience in delivering agency-led, corporate and brand focused healthcare communications campaigns. She joined Visions4Health in 2021 as MarComms & Operations Lead.
Fiesa Henstock
Fiesa is one of the longest serving members of Visions4Health. Since the very beginning she has been driving and managing our trusted Networks4Health community, as well as leading on governance. She is also a registered and practicing community pharmacist.
Natalia Skeen
With a strong biomedical and business background and a keen interest in patient-centred innovation and improving health inequality, Natalia is an Analyst at Visions4Health.
Molly Power
Molly has been overseeing the Vision4Health finances since 2017. 
Ben is a successful market access professional, bringing over 25 years’ pharmaceutical industry experience to Visions4Health. He has extensive experience at UK/EU level, managing national tenders, HTAs and pricing and reimbursement for multiple products.

Our Strategic Advisors

When required, Visions4Health can also call on the subject matter expertise of our strategic advisors to deliver the most comprehensive market access solutions for our life science clients.

Helen Keddie

Helen Keddie

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Speak to a Member of Our Team

We’re happy to provide more details and answer any questions you might have.
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Networks4Health™

With strong relationships established over 16 years, our community of healthcare system stakeholders provides a real-world lens that further strengthens our offer to the life sciences industry.
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Would You Like to Work for Visions4Health?

We are always eager to meet new talent and look forward to hearing from you.