Digital Health Mapping to Inform Company Strategy

Conducting a market analysis of the UK digital health landscape.

Client Challenge

A pharmaceutical client wanted to receive a complete analysis of the UK digital health market to inform their company-wide digital strategy and drive cross-franchise collaboration.

 

Our Solution

Visions4Health developed a detailed, analytical report that could be easily shared internally among the relevant business units. Thorough desk-based research utilising Vision4Health’s proprietary D-CODE methodology focused on the following areas:

  • Health tech trends and key drivers in the UK
  • Investment trends and priorities for spend
  • Impact of COVID19 and Brexit on the digital health landscape
  • Direct life science competitor activities in this landscape
  • Key stakeholders driving the digital agenda and their priorities

 

Outcomes

  • The comprehensive report comprised:
    Recommendations and the “so what” for the company
    Executive summary to use with internal and external audiences
    A 1-slide summary infographic

The report was used to support internal cross-department engagement and understanding of the market.

Services Involved

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Supporting your market access and patient pathway strategy at every stage of the product life cycle.

Related Case Studies

Additional examples that bring to life our core market access services and solutions.

Enabling Health Innovation Networks to effectively engage with system leaders at a time of unprecedented service demand in primary care.
Enabling more effective collaboration between the life science industry and NHS decision-makers at both a national and local level.
Supporting early access to medicines while awaiting NICE appraisal.
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