An American start-up company developed an innovative blood drawing device that could be used at home thereby having the potential to relieve pressure on phlebotomy services. They approached Visions4Health to help them gain insights into the European market access landscape with the aim of finding new market opportunities and raising further investment to fund expansion.
Visions4Health’s first step was to undertake a full assessment of the devices market across Europe. This was achieved through a combination of desk-based research and coordinating customer meetings across the EU with NHS, academic and private organisations.
The UK and Germany emerged as the markets with the most potential to be ‘quick adopters’ of this innovative technology. Of these two markets, the client decided to explore opportunities in the UK initially. With the focus now on the UK, Visions4Health worked with a health innovation network (formerly AHSN) to understand the level of potential future investment for our client by:
Visions4Health then brokered a series of introductory meetings with a leading academic institution, which led to a formal partnership between the two organisations.
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