The NHS commissioning landscape is changing once again. From the emergence of OPICs and the evolution of Integrated Care Boards as strategic commissioners, to a growing focus on place-based decision-making, the way industry engages with the NHS is becoming increasingly complex.
In the latest issue of PharmaTimes, Jonny Savage, Vision4Health’s Head of Client Services, explores what these changes could mean for life sciences organisations and why local intelligence, partnership working and a deep understanding of NHS priorities are becoming more important than ever.
The article offers practical insights into how organisations and field-based teams can adapt their stakeholder engagement strategies to remain relevant and effective as the NHS continues its transformation journey.