Visions4Health & HCA Workshop

by | Nov 15, 2022

For the 4th year in a row, Visions4Health are delighted to be running the Understanding Healthcare Systems in Europe and their Impact on Communication Strategy workshop together with the Healthcare Communications Association (HCA).

Course overview: Delegates will learn how to develop a framework by which to approach communication plans for their agency, clients or company that take into consideration the market access environment. Building on a solid understanding of the market access environment, the course takes a payer-centric approach to the development of value-based communications.

Delegates will be taught the concept, principles and language of market access.  They will develop an appreciation of the market access landscape in Europe and be able to identify the key differences in approach to market access taken by various healthcare systems in Europe.

The course will include breakout groups and discussion to support the learning experience.


  • Wednesday 23rd November
  • 09:00-13:30 BST
  • Location: Online training (Zoom)

Who should attend? Professionals with responsibility for developing communications that need to encompass an understanding, or integration, of payer messaging.  Delegates may operate in agencies and in the life science industry at country or EU- level.

Facilitators This HCA CPD accredited course will be facilitated and delivered for the HCA by Senior Consultants from Visions4Health.

For more information and to book, click here:


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